TWO WAYS TO TRIAL · 7 DAYS · CARD REQUIRED

Cold outreach
on autopilot

Runline finds prospects, writes personalised emails with Runline AI, sends through your tools, and routes replies to your CRM — or the built-in Runline Pipeline.

Start 7-day trial
Try free or bring your own tools Works with your existing stack Replaces Make + Zapier
runline.co.uk/dashboard
Good morning, Sarah
Campaign: UK Marketing Agencies
Running
Emails today
47
of 50 sent
Opens
22
47% rate
Replies
4
3 positive
Demos booked
2
+1 today
To: james@northlane.co.uk
Subject: Reporting for Northlane's growing team

Hi James — saw Northlane just brought on two senior account leads in October. When teams scale like that, client reporting on Friday usually turns into a full-day thing. Built for agencies your size to fix exactly that. Worth 15 min?
HOW IT WORKS

Five minutes to set up. Runs forever.

Connect the tools you already use. Runline handles the rest — every night, in the background.

01
Connect your tools
Pick from Apollo, Instantly, Gmail, HubSpot — or plug in your own via OAuth. 5-minute wizard, no API keys to copy-paste.
02
Runline works overnight
Finds fresh prospects, researches each one, writes personalised emails with Runline AI, and queues them for your approval by 6 AM.
03
Approve and forget
Review the queue with coffee. Approve, edit, or skip. Runline sends, watches replies, and routes deals to your CRM or the Runline Pipeline.
FEATURES

Everything outbound teams need. Nothing they don't.

One finished product that replaces the make-your-own workflow with Make, Zapier, or n8n.

AI prospect targeting

Define your ideal customer once. Runline pulls fresh prospects nightly from Apollo, Cognism, or Lusha — filtered by real buying signals, not just job titles.

Personalised emails at scale

Runline AI reads each prospect's LinkedIn, recent news, and hiring signals — then writes a short email that feels human. Not template mail-merge.

Reply classification

Every reply is auto-sorted: Interested Now, Objection, Referral, Out of Office and more. Positive replies get drafted responses ready to approve.

Custom lead categories

Name your statuses anything you like. Runline speaks your language — and writes those exact categories into your CRM for you, no manual setup.

Custom pipelines + webhooks

Define your own stages. Each one can fire a webhook — HubSpot deal created, Slack ping sent, follow-up scheduled. Zero manual glue work.

Runline Pipeline

Built-in deal tracking on every plan — no CRM needed. Kanban board, notes, tasks and deal values. Connect a CRM later whenever you're ready.

Config lock & drift protection

Approve your setup once and it's locked. If anything changes in your CRM later, affected leads queue safely as Untracked — nothing breaks silently.

Deliverability protection

Domain reputation monitoring, business-hours sending, natural rhythms, and warm-up integration. Your inbox and your domain stay safe.

INTEGRATIONS

Works with the tools you already use.

Bring your own accounts. Runline connects via OAuth in one click. 27 native tools, plus webhooks and a full REST API — you never pay us for tools you're already paying for elsewhere.

Where prospects come from
Pull fresh, verified contacts every night matching your ICP
A
Apollo Popular
275M contacts, best value, free tier available
C
Cognism
UK/EU compliance leader, GDPR-verified data
L
Lusha
LinkedIn-first, quick lookups, solo SDR friendly
C
Clay
Waterfall enrichment for power users
C
CSV Upload Free
Bring your own list, no third-party account needed
Where emails actually send from
Use the sending platform you already trust — from your domain
I
Instantly Popular
Best deliverability, cheapest, unlimited mailboxes
S
Smartlead
Agency-first, unlimited inboxes, best warmup controls
L
Lemlist
Only one with native LinkedIn + multichannel sequences
G
Google Workspace
Send directly from your own inbox at low volume
S
Custom SMTP Universal
Zoho, ProtonMail, own server — any SMTP works
Where replies are detected
Runline watches your inbox and classifies replies in real time
G
Gmail Popular
60% of B2B users — one-click OAuth
O
Outlook / M365
Microsoft-first customers, enterprise standard
I
Custom IMAP Universal
Any inbox provider — ProtonMail, Zoho, own server
Where deals live
Positive replies auto-create deals — or use the built-in Runline Pipeline
H
HubSpot Popular
60%+ of SMBs — free tier works with Runline
P
Pipedrive
Sales-first pipeline, popular with outbound teams
A
Attio
Modern, flexible, "Notion of CRM" — founder favourite
S
Salesforce
Enterprise standard for larger sales teams
R
Runline Pipeline Built in
Track deals inside Runline — no external CRM needed
Where you get pinged
Hot replies notify you instantly — respond within minutes
S
Slack Popular
70%+ of SMB SaaS teams — instant push notifications
T
Microsoft Teams
Enterprise / Microsoft-first customers
D
Discord
Indie hackers, community-driven teams
E
Email Free
Simple email notifications, works everywhere
Where meetings get booked
Auto-insert your booking link into AI-drafted responses
C
Cal.com Popular
Open source, developer-friendly, powerful API
C
Calendly
Market leader, most brand recognition
H
HubSpot Meetings
Auto-detected if HubSpot connected — no extra setup
Escape hatches for anything else
Need something Runline doesn't natively support? These make it work.
Outgoing Webhooks Included
Fire a webhook to any URL on any lead event. No Zapier needed.
REST API Included
Full documented API. Build custom integrations yourself.
27 native integrations, plus webhooks and a REST API for everything else. No Zapier needed.
WHY RUNLINE, NOT MAKE

Make is a toolbox.
Runline is the finished tool.

Both connect your outbound stack. Only one is designed for it.

Make / Zapier / n8n
The empty toolbox
  • 20–40 hours to build your outbound workflow
  • Pay per operation — bill grows with volume
  • Bring your own AI, prompts, JSON parsing
  • Doesn't understand what a "positive reply" is
  • You maintain it when APIs break
  • Failed runs still cost you credits
  • Needs a technical user to run properly
Runline
The finished product
  • Setup in 5 minutes with the OAuth wizard
  • Flat pricing — send more, no bill anxiety
  • AI personalisation + classification built in
  • Trained on outreach patterns — knows intent
  • We handle every integration update
  • Zero-config reply routing to your CRM
  • Your marketing colleague uses it on day one
TWO WAYS TO TRY RUNLINE

Pick the trial that fits you.

Both are 7 days. Both need a card upfront. Both let you cancel anytime before day 8.

Quick Trial
See it work in an afternoon · Runline provides everything
  • 50 free emails — one full campaign cycle
  • Runline AI included — no setup needed
  • Runline provides Apollo credits (60/mo)
  • Connect Gmail + HubSpot Free (both free)
  • Perfect for solo founders exploring
  • 10-minute setup, one nightly cycle
Full Trial
Test at real volume with your real stack · BYO everything
  • Unlimited emails for 7 days
  • BYO AI — bring any provider's API key
  • BYO prospect data (Apollo/Cognism/Lusha)
  • BYO sending (Lemlist/Instantly/Smartlead)
  • BYO inbox (Gmail/Outlook), BYO CRM (any)
  • Perfect for agencies & teams evaluating
Why we ask for a card: it stops abuse so we can keep our trials generous. You won't be charged until day 8 (or when you upgrade). Cancel any time before then, and we won't take a penny. After day 7, your card is charged monthly (or yearly with 20% off).
PRICING

Simple, honest pricing.

All 27 integrations, custom categories, webhooks and API are included on every tier. You only choose scale.

Starter
For solo founders getting started
£39
per month · 1 seat included
Start 7-day trial
  • 1 seat included
  • Extra seats: upgrade to add people
  • 1,500 emails / month
  • Runline Pipeline — list view
  • Runline AI included
  • All 27 integrations, custom categories, webhooks & API
★ Most popular
Growth
For active outbound teams
£79
per month · 3 seats included
Start 7-day trial
  • 3 seats included
  • £15 / extra seat / mo (max 10)
  • 6,000 emails / month
  • BYO AI key ✓ — cap doubles to 12,000
  • Runline Pipeline — full kanban + notes + tasks
  • Everything in Starter
Scale
For agencies & growing teams
£169
per month · 5 seats included
Start 7-day trial
  • 5 seats included
  • £12 / extra seat / mo (max 25)
  • 20,000 emails / month
  • BYO AI key ✓ — cap doubles to 40,000
  • Runline Pipeline — full + team view
  • Everything in Growth
Need more emails mid-month? Top up £10 per 1,000 — one click, never automatic.
Annual billing saves 20%.
Choose Quick Trial (50 emails free) or Full Trial (BYO tools) · 7 days · Card required · Cancel anytime · Charged on day 8 or when you upgrade
QUESTIONS

The things people ask first.

Short answers. No asterisks.

No — your connected sending tools (your accounts, your domain) do the sending. Runline is the brain, not the mail server.
Runline AI is built in on every plan. On Growth and Scale you can also bring any provider's API key — and your email cap doubles.
No. Runline Pipeline is included. Connect HubSpot, Pipedrive, Attio or Salesforce whenever you want — Runline sets your categories up in there for you.
Nothing breaks. Affected leads queue safely in Untracked inside Runline, and you re-map them in one click.
It stops abuse so we can keep trials generous. Nothing is charged until day 8; cancel anytime before.
Every email Runline AI writes. Reply classification and reply drafting are included free on top.

See it work in 60 seconds.

Watch a complete customer journey — from signup to first paying customer — built around your world.